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Why should Aspiring MSLs work with a Coach?
You’ve watched every free webinar, read online articles, joined MSL networking groups, followed all the “experts” online…and you’re still not landing an MSL job.
And despite submitting numerous applications, no interviews. No callbacks. No clarity.
Now you're wondering:
Is there something wrong with me? Or is breaking into the MSL role just impossible without experience?
The truth?
You’ve been trained in science, not in marketing yourself.
Nobody ever taught you how to:
- Build a professional brand that gets noticed
- Communicate your value beyond the bullet points of your CV
- Prepare for an MSL interview like a top candidate (not a hopeful applicant)
- Translate your clinical or academic background into what MSL hiring managers actually want
You’ve been left to figure it all out on your own. That’s not a lack of motivation—it’s a lack of guidance.
That’s exactly why I offer individual coaching services for Aspiring MSLs.
To help you stop spinning your wheels and start landing real opportunities.
Thrive MSL Coaching Helps You
- Gain a deep understanding of the MSL role—what it is, what it isn’t, and how to position yourself as a strong fit from day one
- Build a strong professional brand that highlights your transferable skills and aligns with what hiring managers look for in MSL candidates
- Develop a clear and compelling Personal Value Proposition and Elevator Pitch that sets you apart from the competition
- Create an MSL-ready CV and LinkedIn profile to effectively showcase your strengths, experience, and potential
- Learn how to confidently communicate your value and stand out during every step of the interview process
Individual MSL Launch Program for Aspiring MSLs
The MSL Launch Program offers Aspiring MSLs personalized individual 1:1 coaching and instruction to prepare them for their transition to an MSL role. Each session is conducted via Zoom to ensure comprehensive, personalized and customized training. Click on the dropdown arrows below for more information on what the program includes, who the program is ideal for, additional details and to Purchase the MSL Launch Program.
- Personalized 1:1 coaching, training and feedback during 8 individual 60 minute sessions covering:
- Comprehensive Review of the MSL Role
- Resume/CV Review
- LinkedIn Profile Review
- Personal Value Proposition Creation
- Job Search Mindset and Networking Strategies
- Interview Skills Preparation
- Interview Presentation Preparation
- MSL Job Offer Discussion
- 30 minute Kickoff Call
- Recordings of each training session for your personal use
- Flexible scheduling for each session to accommodate your timeline
- Overview of necessary skillsets to THRIVE as an MSL
- Customized personal branding aligned with your career goals
- Communication and Presentation skills training
- Those MDs, DOs, PhDs, PharmDs, NPs or PAs seeking an MSL role
- Those seeking a comprehensive approach & preparation for their transition into an MSL role
- Those looking to stand out, showcase and position themselves as an ideal candidate
- Those wanting to focus on professional development and network building
- Those willing to invest in the preparation and planning to accelerate their transition into an MSL role
- All coaching and training sessions must be completed within 6-months of program purchase
- Session recordings, forms and program content are for personal use only
- All coaching & training is completed 1:1 with Shelby via Zoom sessions
- No recorded online modules/training or group coaching calls
- All coaching sessions are personalized and tailored to the individual client to ensure their specific needs are met
- CV & LinkedIn profile reviews include a comprehensive written summary with detailed suggestions and edits aligned with the MSL role
- Personal Value Proposition creation session incorporates a personal assessment & tailored suggestions to ensure each client’s transferable skills are showcased
- Interview Preparation session incorporates a personal assessment & tailored coaching to ensure each client is prepared for upcoming interviews
- All sessions are focused on building confidence to ensure each client can communicate their skills as an ideal MSL candidate
Individual Coaching Sessions for Aspiring MSLs
Personalized individual 1:1 coaching in a 60-minute session. When booking your session, select from the topics listed below. Click the dropdown arrows below for more details on each coaching topic.
Comprehensive review of the primary responsibilities of an MSL, art and science of the role and discussion of skills necessary to THRIVE as an MSL. A thorough understanding of the MSL role is the launch point for anyone seeking to transition into the role. Covered during a 60 minute Zoom session. Investment = $250
Comprehensive review of your current resume/CV with detailed written suggested edits to be provided to you prior to our 60-minute Zoom session. During our 60-minute Zoom session, we'll review the suggested edits and discuss strategies to effectively highlight your skills and experience for MSL and MSL leadership roles. Current resume/CV should be emailed to Shelby at least one week prior to scheduled Zoom review session. Investment = $750
Comprehensive review of your current LinkedIn profile with detailed written suggested edits to be provided to you prior to our Zoom session. During our 60 minute Zoom session, we will review the suggested edits and discuss strategies to effectively showcase your skills and experience for MSL roles and improve your online branding, presence and networking. Investment = $750
Comprehensive review of your professional skills based on personal assessment results submitted prior to our Zoom session. During our 60 minute Zoom session, we will review your skillsets and craft your personalized value proposition and discuss how to showcase your value to a hiring manager, MSL team and Pharma company. Investment = $750
A conversation on cultivating the right mindset for a successful job search, including strategies for effective networking, engaging with recruiters, and building a strong online presence on LinkedIn. 60 minute Zoom session. Investment = $250
Prior to the coaching session, you’ll complete a personal assessment providing responses to standard interview questions. Using your responses, the 60-minute Zoom discussion will be tailored to focus on:
- Conducting a mock interview with real-time feedback
- Crafting strong answers to behavioral interview questions
- Effectively researching the company you’re interviewing with
- Developing insightful questions to help you evaluate the role
- Presenting yourself confidently in both live and virtual interviews
This session is designed to help you feel prepared, polished, and confident. Investment = $750
A comprehensive review of your prepared slide deck will be conducted, with detailed written suggestions provided to you ahead of our Zoom session. During the 60-minute Zoom session, you will deliver a 20-30 minute virtual mock presentation of your slide deck, followed by a 30-minute Q&A session for further discussion, presentation feedback, and slide deck refinement. Please ensure your slide deck is emailed to Shelby at least one week prior to the scheduled Zoom session. Investment = $750
Review of potential total compensation package, benefits and components beyond salary included in a typical MSL job offer and discussion of considerations when negotiating your offer. Covered during a 60 minute Zoom session. Investment = $250
Why should Current MSLs work with a Coach?
You’ve got the MSL title—but it doesn’t feel like you’re thriving.
You’re juggling medical decks, KOL meetings, internal alignment calls, and congress prep. You’re doing everything the role demands and then some. But somehow, it still feels like something’s missing.
Getting the MSL job was just the beginning. No one teaches you how to own the role once you’re in it.
No one taught you how to:
- Communicate with clarity and confidence in meetings, presentations, and tough conversations
- Prepare for congresses with a clear strategy and deliver valuable takeaways
- Show up with executive presence in live, virtual, and written settings
- Identify, access, and engage KOLs strategically and meaningfully
- Build a strong, growth-focused relationship with your manager
- Plan your territory and manage your time for maximum impact
- Gather insights that influence medical and corporate strategy
- Collaborate effectively across internal functions and teams
- Support clinical trials and understand your role in research
- Set boundaries and prioritize wellness to prevent burnout
- Align your work with medical and business strategy
These are the skills they don’t teach you in onboarding. But they’re the exact ones that help you stand out, grow faster, and transform your career.
That’s why I created individual coaching services for Current MSLs—to help you thrive in the role you’ve worked so hard to get.
Individual MSL Prep Program for Current MSLs:
The MSL Prep Program provides individual personalized 1:1 coaching and tailored instruction to empower MSLs to excel in their roles by enhancing their skills, building confidence, and strengthening their ability to adapt to in a rapidly changing industry. Each coaching session is conducted via Zoom to ensure comprehensive, tailored training for each client. For more information on program features, ideal candidates, additional details and to Purchase the MSL Prep Program click on the dropdown arrows below.
- Personalized 1:1 coaching, training and feedback during 10 individual 60 minute sessions
- Pre-Program Assessment - completed online by client prior to Kickoff Call
- One 60 minute session - Kickoff Call during week 1 of training to:
- Get to know you
- Discuss the Program Outline
- Review your Pre-Program Assessment
- Conduct Goal Setting, Career Planning & Vision Crafting
- Develop your Program Action Plan
- Eight 60 minute sessions - Client chooses from the options below:
- Clinical Trial Support
- Communication Skills
- Cross-functional Collaboration
- Emotional Intelligence
- Engaging with your Manager
- Executive Presence
- Insights Gathering
- KOL Engagement Strategies
- KOL Identification Strategies
- Medical & Corporate Strategy
- Medical Congress Planning & Support
- Territory Planning & Management
- Time Management
- Topic of Client’s Choice (customized session based on client’s need)
- Work Life Balance
- Post-Program Assessment & Evaluation - completed online by client prior to Wrap-up Call
- One 60 minute session - Wrap-up Call upon completion of program to:
- Summarize Key Learnings
- Review Goal Achievements
- Discuss Actionable Strategies for Ongoing Growth & Development
- Recordings of each coaching session for your personal use
- Flexible scheduling for each session to accommodate your timeline
- Seeking to build confidence in their role
- Overwhelmed as a new(er) MSL
- Interested in being promoted & advancing their Pharma career
- Tired of trying to master the necessary MSL skills on their own
- Confused on how to prioritize their time & energy
- Looking to fast-track their learning
- Struggling to navigate the complexity of the role
- Striving to enhance their adaptability in a rapidly changing industry
- All coaching sessions must be completed within 6-months of program purchase
- Session recordings, forms and program content are for personal use only
- All coaching & training is completed 1:1 with Shelby via Zoom sessions
- All coaching sessions are tailored to the individual client to ensure their specific needs are met
- All sessions are focused on building confidence to ensure each client excels in their role
- No recorded online modules/training or group coaching calls
Individual Coaching for Current MSLs
Personalized individual 1:1 coaching in a 60-minute session. When booking your session, select from the topics listed below. Click on the dropdown arrows below for more details on each coaching topic.
A thorough examination of the clinical trial process, encompassing study phases, post-marketing studies and the ways in which MSLs can support these trials. Covered during a 60-minute Zoom session. Investment = $250
Communication skills are crucial for an MSL's success. This session offers an overview of essential verbal and non-verbal communication, presentation techniques and active listening skills. Covered during a 60-minute Zoom session. Investment = $250
MSLs frequently work cross-functionally with various internal departments, such as Clinical Development, Commercial, and Medical Information. This training focuses on how to effectively collaborate with internal stakeholders. Covered during a 60-minute Zoom session. Investment = $250
Developing and enhancing Emotional Intelligence helps MSLs become more self-aware, empathetic, and adaptable in their role. This training will focus on key components of Emotional Intelligence and provide MSLs with practical strategies to apply in their interactions with internal and external stakeholders. Covered during a 60 minute Zoom session. Investment = $250
Establishing rapport and working effectively with your MSL manager is essential. This session covers preparation for one-on-one calls, field ride-alongs, and discussions about professional development and career aspirations with your MSL manager. Covered during a 60-minute Zoom session. Investment = $250
Executive presence is essential in the pharmaceutical industry, especially for MSLs. This session covers effective live, virtual, and written presence, including projecting self-assurance and composure. It focuses on building credibility with internal and external stakeholders, understanding and managing your emotions while influencing others, and navigating changing circumstances with flexibility and resilience. Covered during a 60-minute Zoom session. Investment = $250
Gathering insights is one of the most valuable aspects of the MSL role. This session explores what constitutes an actionable insight, how these insights influence medical and corporate strategy, and how to overcome challenges in collecting actionable insights. Covered during a 60-minute Zoom session. Investment = $250
Building relationships with KOLs is the most crucial aspect of the MSL role. This session covers key KOL engagement strategies, including gaining access, building rapport, live and virtual engagement, asking probing questions, pre-call planning, and handling objections. Covered during a 60-minute Zoom session. Investment = $250
Identifying KOLs can be complex. This session covers distinguishing between different types of KOLs, using databases and tools to identify potential candidates, assessing their influence, and prioritizing KOLs based on strategic importance, whether local, regional, national, global, or digital. Covered during a 60-minute Zoom session. Investment = $250
This session highlights the importance of understanding the company's short-term and long-term goals and how they translate into specific strategies and initiatives. It emphasizes ensuring consistent messaging that aligns with the company's strategic objectives and gathering insights into the clinical development plans for both existing and pipeline products. Covered in a 60-minute Zoom session Investment = $250
This session covers pre-congress planning, attending and summarizing key presentations, symposia, and panel discussions, creating detailed reports and summaries of important sessions and findings, and supporting company-sponsored posters and presentations. Covered during a 60-minute Zoom session. Investment = $250
This session covers best practices for territory planning and management, including territory analysis, setting strategic objectives, engagement planning, and resource allocation. Covered during a 60-minute Zoom session. Investment = $250
This session focuses on thriving in a field-based, customer-facing remote role by aligning efforts and energy on high-impact tasks and activities. It includes creating detailed daily, weekly, and monthly schedules, setting clear and achievable goals and deadlines, and planning travel efficiently to minimize downtime and maximize productivity. Covered in a 60-minute Zoom session. Investment = $250
This tailored coaching session is designed to address a specific topic of your choice, allowing you to focus on the area that matters most to you.The Topic of Client's Choice will be covered in one 60 minute zoom session. Investment = $250
This session is designed to provide MSLs with practical strategies to achieve a sustainable work-life balance. Through interactive discussions and self-reflection exercises, participants will explore how to set boundaries, manage time effectively, and prioritize self-care without compromising their professional goals. Covered in a 60-minute Zoom session. Investment = $250
Prior to the coaching session, you’ll complete a personal assessment providing responses to standard interview questions. Using your responses, the 60-minute Zoom discussion will be tailored to focus on:
- Conducting a mock interview with real-time feedback
- Crafting strong answers to behavioral interview questions
- Effectively researching the company you’re interviewing with
- Developing insightful questions to help you evaluate the role
- Presenting yourself confidently in both live and virtual interviews
This session is designed to help you feel prepared, polished, and confident. Investment = $750
A comprehensive review of your prepared slide deck will be conducted, with detailed written suggestions provided to you ahead of our Zoom session. During the 60-minute Zoom session, you will deliver a 20-30 minute virtual mock presentation of your slide deck, followed by a 30-minute Q&A session for further discussion, presentation feedback, and slide deck refinement. Please ensure your slide deck is emailed to Shelby at least one week prior to the scheduled Zoom session. Investment = $750
Comprehensive review of your current resume/CV with detailed written suggested edits to be provided to you prior to our 60-minute Zoom session. During our 60-minute Zoom session, we'll review the suggested edits and discuss strategies to effectively highlight your skills and experience for MSL and MSL leadership roles. Current resume/CV should be emailed to Shelby at least one week prior to scheduled Zoom review session. Investment = $750
Why should MSL Leaders work with a Coach?
You’ve made it to leadership role—but no one prepared you for this.
You’re leading a team, attending nonstop cross-functional meetings, juggling internal politics, managing field performance, and trying to coach MSLs who are each navigating their own challenges.
You’re doing everything right but you still feel stuck. Stretched thin. Second-guessing yourself.
And now you're wondering:
Am I leading the right way? Or just trying to survive the day-to-day?
You were promoted for your scientific expertise and industry knowledge. But leadership requires a completely different skill set.
No one taught you how to:
- Lead with clarity, confidence, and vision
- Navigate difficult conversations or team dynamics
- Influence upwards and across without losing your voice
- Invest in your own development while supporting everyone else’s
- Build a high-performing MSL team while protecting your own energy
You’ve been expected to figure it out on your own. While appearing like you’ve got it all together.
No wonder it feels overwhelming and isolating at times.
That’s not your fault. That’s the gap between doing the job and leading the people doing the job.
And that’s why I created individual coaching services for MSL leaders—to help you lead with purpose, develop your team, and thrive in your role.
Individual Coaching for MSL Leaders:
Personalized individual 1:1 coaching in a 60-minute session. When booking your session, select from the topics listed below. Click on the dropdown arrows below for more details on each coaching topic.
Effective communication is critical for MSL leaders. This session will refine your ability to convey complex scientific information, listen actively, and manage difficult conversations. The focus will be on mastering the art of clear, empathetic communication to better engage with both team members and external stakeholders. Covered in a 60-minute Zoom session. Investment = $250
This session focuses on enhancing emotional intelligence (EQ) and building resilience, essential qualities for MSL leaders. You will learn to recognize your own emotions, understand and influence the emotions of others, and develop strategies to stay resilient in the face of stress and change. Covered in a 60-minute Zoom session. Investment = $250
This session focuses on developing the executive presence required for effective leadership. You will learn how to build trust, manage challenging situations, and cultivate a leadership style that reflects both personal strengths and organizational values. Covered in a 60-minute Zoom session. Investment = $250
This session equips MSL leaders with techniques to influence others, even without direct authority. Through persuasive communication, alliance-building, and negotiation strategies, MSL leaders will learn how to drive initiatives and achieve goals by effectively engaging with cross-functional teams and stakeholders. Covered in a 60-minute Zoom session. Investment = $250
Encouraging innovation and fostering a mindset of continuous improvement are the focuses of this session. MSL leaders will learn how to promote creativity within their teams, implement process improvements, and stay ahead of industry trends. Covered in a 60-minute Zoom session. Investment = $250
This session covers the essential skills for managing and driving performance within the MSL team. MSL leaders will learn how to set clear expectations, monitor progress, and address performance issues. Covered in a 60-minute Zoom session.Investment = $250
Managing relationships with key stakeholders is crucial for MSL leaders. This session will explore strategies for identifying, engaging, and nurturing relationships with key opinion leaders and other stakeholders. MSL leaders will learn how to navigate complex dynamics and maintain strong, productive partnerships. Covered in a 60-minute Zoom session. Investment = $250
In this session, MSL leaders will develop the skills needed to think strategically and make informed decisions that align with organizational objectives. The training will cover strategic planning and priority setting to guide decisions, helping leaders navigate responsibilities with foresight and precision. Covered in a 60-minute Zoom session. Investment = $250
Focused on nurturing talent within the MSL team, this session teaches MSL leaders how to identify strengths, provide effective coaching, and foster a culture of continuous learning. Covered in a 60-minute Zoom session. Investment = $250
This tailored coaching session is designed to address a specific topic of your choice, allowing you to focus on the area that matters most to you.The Topic of Client's Choice will be covered in one 60 minute zoom session. Investment = $250
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“Shelby’s guidance was absolutely crucial in helping me breakthrough into my first MSL role. She helped me understand the role better than any research I was able to do on my own because she has lived it. I had several light bulb moments throughout our sessions and gained extreme confidence as my big interview and presentation were approaching. She was enthusiastic, kind but straightforward, energetic, and understood what aspiring MSLs need to know as they enter medical affairs interviews. At the conclusion of the interviews for which I was offered the position, I was told that I was a unanimous decision! I was so incredibly proud of that accomplishment. I owe a lot of the preparation and confidence building to Shelby as she helped me see things I hadn’t seen before in preparing me for a career in medical affairs.”
Aaron Brasuell, MPAS, PA-C (Medical Science Liaison) -
"I had the privilege of being under Shelby's management, where she demonstrated exceptional skill as both a mentor and coach. Her ability to swiftly identify areas requiring guidance and offer solutions, often before one realizes the need, was remarkable. Shelby's strength lies not only in simplifying complex ideas, but also in her attentive listening and problem-solving skills, making her an invaluable support in empowering individuals to thrive in their endeavors."
Jill Englett, DCN, RDN, RN, FAND (Senior Medical Science Liaison) -
"Shelby has such poise and always kept me organized and focused on my goals. She has a very nurturing leadership style that allowed purposeful communication within our MSL team that extended to my external experts."
Sam Brantman, PharmD (Senior Medical Science Liaison)